Importing Alcohol into the United States: TTB Regulations

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January 27, 2026
TTB FDA

The United States is one of the world’s largest consumers of alcoholic beverages, importing significant volumes of tequila from Mexico, whisky from the United Kingdom, Canada, and Ireland, and wine from France, among others. However, entering the U.S. market requires more than just a high-quality product, it requires strict regulatory compliance.

Beyond the FDA, the primary authority in this sector is the Alcohol and Tobacco Tax and Trade Bureau (TTB). If you want to import alcoholic beverages into the U.S. without issues, here are the key requirements you must meet:

1. Registration with the TTB

If you plan to import wine, beer, or distilled spirits, the first mandatory step is to register with the TTB. Without this registration, you cannot legally distribute or sell your products in the United States.

2. Importer’s License

To commercialize alcoholic beverages within the U.S., you must obtain an importer’s license issued by the TTB. This permit is essential to operate legally in the country.

3. Formula Approval

Not all alcoholic beverages require formula approval, but if your product does, you must submit its detailed composition. The TTB reviews the ingredients to ensure they comply with U.S. standards. This process also determines the applicable taxes and labeling requirements.

4. Certificate of Label Approval (COLA)

The Certificate of Label Approval (COLA) is mandatory for beers, wines, and distilled spirits with more than 7% alcohol by volume. Its purpose is to ensure that the label complies with federal regulations and provides clear and truthful information to consumers.

5. Payment of Federal Excise Taxes

Each type of alcoholic beverage is subject to specific federal taxes in the U.S. Importers must comply with these payments. The good news is that exporters can help reduce these costs through the proper allocation of tax benefits.

6. Periodic Reporting

Importers are required to submit reports to the TTB on a monthly, quarterly, or annual basis. These reports include information on taxes, inventories, sales, and distribution. Keeping these records up to date is essential to avoid regulatory issues.

Why is TTB compliance important?

TTB regulations ensure consumer safety and maintain order within the alcoholic beverage market. Failure to comply can result in penalties, denial of product entry into the U.S., or even removal of products from the market.

We understand that managing these requirements can be complex, but at CORE we are here to help. We guide you through every step of the process so you can expand your business without complications. Contact us and ensure your alcoholic beverage successfully reaches the U.S. market.

Importing Alcohol into the United States: TTB Regulations

.
January 27, 2026
TTB FDA

The United States is one of the world’s largest consumers of alcoholic beverages, importing significant volumes of tequila from Mexico, whisky from the United Kingdom, Canada, and Ireland, and wine from France, among others. However, entering the U.S. market requires more than just a high-quality product, it requires strict regulatory compliance.

Beyond the FDA, the primary authority in this sector is the Alcohol and Tobacco Tax and Trade Bureau (TTB). If you want to import alcoholic beverages into the U.S. without issues, here are the key requirements you must meet:

1. Registration with the TTB

If you plan to import wine, beer, or distilled spirits, the first mandatory step is to register with the TTB. Without this registration, you cannot legally distribute or sell your products in the United States.

2. Importer’s License

To commercialize alcoholic beverages within the U.S., you must obtain an importer’s license issued by the TTB. This permit is essential to operate legally in the country.

3. Formula Approval

Not all alcoholic beverages require formula approval, but if your product does, you must submit its detailed composition. The TTB reviews the ingredients to ensure they comply with U.S. standards. This process also determines the applicable taxes and labeling requirements.

4. Certificate of Label Approval (COLA)

The Certificate of Label Approval (COLA) is mandatory for beers, wines, and distilled spirits with more than 7% alcohol by volume. Its purpose is to ensure that the label complies with federal regulations and provides clear and truthful information to consumers.

5. Payment of Federal Excise Taxes

Each type of alcoholic beverage is subject to specific federal taxes in the U.S. Importers must comply with these payments. The good news is that exporters can help reduce these costs through the proper allocation of tax benefits.

6. Periodic Reporting

Importers are required to submit reports to the TTB on a monthly, quarterly, or annual basis. These reports include information on taxes, inventories, sales, and distribution. Keeping these records up to date is essential to avoid regulatory issues.

Why is TTB compliance important?

TTB regulations ensure consumer safety and maintain order within the alcoholic beverage market. Failure to comply can result in penalties, denial of product entry into the U.S., or even removal of products from the market.

We understand that managing these requirements can be complex, but at CORE we are here to help. We guide you through every step of the process so you can expand your business without complications. Contact us and ensure your alcoholic beverage successfully reaches the U.S. market.

Do you still have questions after reading the article?

Contact our specialists today and ensure the success of your import or export process—avoiding costly mistakes, delays, and compliance issues.
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